Branding
The Strategic Value of Manual Signage in Today's Visual Communication
Manual signage resurfaces as a tool for differentiation, authenticity and artisanal value in the digital age.
22/10/2025
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Manual signage resurfaces as a tool for differentiation, authenticity and artisanal value in the digital age.
A national rebranding is much more than a logo change: it is a strategic operation that redefines the brand's identity, guarantees consistency at all points of sale and improves the customer experience.
Repsol has renewed its brand to reflect its transformation into a multi-energy company under the slogan "With all the Energy".
If you're looking for references to improve your brand or simply explore the best of design, these agencies are a great place to start.
Keep your brand consistent across multiple platforms with Brandfetch, an API for real-time logos, colors, and more.
The introduction to the subject by A. Boogert and his pioneering color guide focuses on the fascinating story of how, long before the development of the Pantone system.