SGN #68

25 min.

World Wrap Masters Spain: Where the best wrappers compete to reach FESPA

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Audio
Podcast

About the episode

In this episode, we accompany the participants of World Wrap Masters Spain 2026 one wrapping competition held at Alta Wrapping Academy, where the best installers face tests of color change, PPF, and printed vinyl. From the first minute, we discovered that professional wrapping goes far beyond covering a vehicle: it demands precision, cleanliness, planning, and absolute mastery of the material.

We also spoke with representatives from key brands in the sector such as Avery Dennison, Global, and General Formulations, who are showcasing their latest in vinyls, colored PPF, and solutions for vehicle customization and protection. Through their testimonials, we understand why these types of events are fundamental for connecting with installers, identifying trends, and continuing to develop market-adapted products.

Additionally, we learn about the experience of competitors, attendees, and judges. Nerves, the pressure of the stopwatch, technical demands, and camaraderie mix in a competition where everyone wants to win, but where one also learns, shares, and builds community.

The episode culminates with the victory of Damián Cordero, winner of this edition, who will represent Spain in the international FESPA final. We close with the feeling of having experienced a key event for the future of car wrapping in Spain.

Episode Summary

0:00

World Wrap Masters Spain 2026: the wrapping competition begins
We present the event at Alta Wrapping Academy, in Madrid, where the best wrappers compete for three days in color change, PPF, and creativity challenges. The winner will represent Spain in the international FESPA final.

0:42

Color change and evaluation criteria
The first test shows that a wrapping competition goes far beyond covering a car with vinyl. The judges value precision, cleanliness, application technique, cuts, workspace organization, and material control.

2:14

Avery Dennison and innovations in vinyl and PPF
Ana Olassono explains Avery Dennison's role as a sponsor of the event and presents solutions such as Supreme Wrapping Film, with more than 130 colors, as well as solar films, PPF, and colored PPF to protect and customize vehicles.

5:39

Alta Wrapping Academy and the value of bringing World Wrap Masters to Spain
Penélope Garrido explains how the idea of bringing this competition to Spain was born and highlights the event's atmosphere, the participation of 18 competitors, and the growth of the professional wrapping community.

7:15

First experiences, nerves, and learning in competition
Judith and Miriam share how they are experiencing their first competition, from initial nerves to the satisfaction of participating, learning, and feeling accompanied by other professionals in the sector.

8:48

PPF Day: technique, cleanliness, and maximum precision
The second day focuses on PPF, a more technical and demanding discipline than conventional vinyl. Global participates as a sponsor and presents innovations such as colored PPF, with different finishes and formats for the European market.

13:28

Community, public, and competitive pressure
Through the testimonials of attendees and competitors like Jaime and Freddy, we see how World Wrap Masters Spain is also a space for learning, exchanging techniques, and connecting professionals passionate about car wrapping.

18:10

Creativity and printed vinyl in the final phase
The competition moves towards more creative tests, such as wrapping a motorcycle helmet and working with printed vinyl. In this phase, it's not only important to apply the material well, but also to ensure the graphic fits correctly over the curves and volumes of the vehicle.

20:50

General Formulations and new materials for car wrapping
General Formulations participates as a sponsor of the printed vinyl test and presents its entry into the car wrapping sector, contributing products from the signage world adapted to vehicles.

22:09

Damián Cordero wins World Wrap Masters Spain 2026
The competition concludes with the victory of Damián Cordero, who will represent Spain in the FESPA international final. The episode closes by highlighting the value of technique, community, and learning within professional wrapping.

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